Two innovative companies in Michigan’s Upper Peninsula (U.P.) came together to tackle a longstanding economic challenge for the region: attracting workforce talent. Upper Peninsula Marketing Department, Inc. (MDI) of Houghton and Stang Decision Systems (SDS) of Marquette launched WorkLiveUP.com, an online job board designed to connect U.P. employers with job seekers from the U.P. and beyond. The website is advertised within the region and targeted to people across the country with connections to the U.P.
WorkLiveUP.com allows job seekers to view and apply for an unlimited number of openings. Employers may also post as many job listings as they wish for free. Additional paid tiers of service for employers offer a range of benefits, including rankings of job seekers through Stang’s HireScore Talent Portal, postings to 100+ national job boards, workplace cultural audits, digital and social media job promotion, targeted advertising opportunities, and more.
Why do we need another jobs board?
Due in part to its relative geographical isolation, Michigan’s Upper Peninsula has traditionally faced significant challenges in drawing talent. MDI CEO Karyn Olsson believes it is also due to misconceptions about the area. “We have incredible resources and awesome companies in the U.P. We have some of the best public schools in the state and several top-notch universities. We have a wide variety of industries based here, including some truly leading-edge technology firms. And of course, it’s one of the most beautiful places in the country to live and work.” The site features job openings and also promotes the benefits of living in the U.P. Keeping the site current and efficient is a top priority.
Who is WorkLiveUP?
Upper Peninsula Marketing Department, Inc. is the U.P.’s leading marketing and design firm, with clients in technology, manufacturing, and banking. With extensive experience that includes marketing and brand strategy, advertising, and public relations, MDI is committed to helping the region’s extraordinary talent shine. Stang Decision Systems is a pace-setting talent analytics firm dedicated to helping clients and partners make the best possible hiring decisions and developing employees. SDS aims to help companies hire better, faster and smarter, thereby increasing employee job performance and decreasing turnover.