Copper Country Intermediate School District Superintendent, George Stockero, recently surveyed 65 small businesses in the four-county area. His goal was to identity the needs of the local business community so he could align school curriculum to meet those demands. Can you guess what the #1 need is in the Keweenaw? That’s right! Marketing.
Why are we doing this?
Mr. Stockero’s findings are partially what inspired us to start writing this weekly blog. Our goal is to provide small U.P. businesses and non-profits with helpful tips, data and stories. We hope you can leverage this information to make smarter choices about how to spend your limited budgets and where to spend your valuable time.
We also recognize that if everyone in the U.P. values and understands marketing, the more business we will have too!
What topics can you expect?
We will make sure to include posts that will benefit everyone, from technology start-ups to medium-sized manufacturers. Some future planned posts include:
- Strategic planning – where do I start?
- Attracting talent way, way, way, waaaaay up here in the U.P.
- Customer service in the U.P. – it’s good. I think.
- 5 minutes can buy you 60 more in the workplace.
- Just give me the damn sale price!
- How to build your U.P. marketing team, and when it’s time to call an agency.
We’d also love to hear from you. Send us your ideas!
Who should follow our blog?
Anyone in business who wants to grow sales, attract talent, open new markets, launch new products, improve service and laugh.
We’re looking forward to providing you with smart, insightful business tips all year round. Please sign up here to receive a Monday morning email with our latest blog.
Karyn Olsson, CEO