5 Writing Tips for Clear and Simple Copy


Expressing yourself clearly can help enrich your personal life and make your business communications more effective. Here are a few easy tips to help you deliver your message clearly.

  1. Active and Passive Voice:

    When a sentence uses active voice,

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Gut check!

3 Questions for Your 2017 Marketing Plan

It’s time to take an honest look at where your business is headed.

Are you REALLY dedicating enough time and budget to digital content and social media?
Let’s face it: the Internet is a place where almost all of your …

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Customer Journey Template

Whether you’re a B2B or B2C organization, understanding what your customer is thinking, feeling, and doing during every stage of the buying process is crucial to helping you design messages and deliver products to meet their needs. Here is a …

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Tactical vs. Strategic Marketing

The difference between MD and other service providers


First, so that we’re on the same page about what tactical marketing is (and isn’t), here are some common examples:

  • Keeping the website updated
  • Making sure everyone’s business cards match
  • Posting something on Facebook
  • Creating and placing a
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