Archives for January 2017

3 Questions for Your 2017 Marketing Plan

It’s time to take an honest look at where your business is headed.   Are you REALLY dedicating enough time and budget to digital content and social media? Let’s face it: the Internet is a place where almost all of your customers hang out. Yet, many U.P. companies do not dedicate nearly enough resources for content development, social media, and digital advertising. National trends reveal that 25% of marketing budgets are dedicated to social media alone. This doesn’t include digital advertising … [Read more...]

Customer Journey Template

Whether you’re a B2B or B2C organization, understanding what your customer is thinking, feeling, and doing during every stage of the buying process is crucial to helping you design messages and deliver products to meet their needs. Here is a free mapping template we use with many of our clients.       Please feel free to call our office if you have any questions when completing it! … [Read more...]